Press release writing method
A press release rests upon an accurate and unambiguous text meant to convey news to the public. (It is also) a simple and efficient way to disseminate important news to mass media.
One has to write down a short document, in a relatively simple yet efficient enough manner in order to retain the attention.
A few paragraphs are sufficient to relate the event, provide its content as well as its objectives to inform the reader. One must respect a few ground rules. Typographic mistakes or grammar mishandling can potentially hinder any statement credibility as well as the author’s and the publisher.
One has to write down a short document, in a relatively simple yet efficient enough manner in order to retain the attention.
A few paragraphs are sufficient to relate the event, provide its content as well as its objectives to inform the reader. One must respect a few ground rules. Typographic mistakes or grammar mishandling can potentially hinder any statement credibility as well as the author’s and the publisher.
A title is utterly important on its own. A successful title differentiates what is to be read or not. A catchphrase is what drives to reading the press release, and, as such, is the most important part of the latter.
The two heading paragraphs are play an important role. They must grab readers’ attention. Adapt the journalistic rule of thumb which consists in answering the 5W, i.e. – who – what – when – where – why. To provoke enough interest and having the statement read in its entirety, one has to catch the attention from the very beginning.
Following paragraphs : Go deeper within the topic from mainstream information down to specifics. Provide secondary piece of information only towards the end of the statement.
Contact details : Provide contact information, site, mail, phone – fax numbers / e-mail in order to provide additional information upon direct contact.
A light-structured length-balanced document will be key to a successful press release.
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The two heading paragraphs are play an important role. They must grab readers’ attention. Adapt the journalistic rule of thumb which consists in answering the 5W, i.e. – who – what – when – where – why. To provoke enough interest and having the statement read in its entirety, one has to catch the attention from the very beginning.
Following paragraphs : Go deeper within the topic from mainstream information down to specifics. Provide secondary piece of information only towards the end of the statement.
Contact details : Provide contact information, site, mail, phone – fax numbers / e-mail in order to provide additional information upon direct contact.
A light-structured length-balanced document will be key to a successful press release.
